Japanese keigo levels, explained
Keigo (敬語) is Japanese honorific speech, with three main levels. Teineigo (丁寧語), the です・ます forms, is polite to the listener and the default with people you do not know well. Sonkeigo (尊敬語) raises the actions of someone you respect: 先生が召し上がります, the teacher will eat. Kenjōgo (謙譲語) lowers your own actions: 私がいただきます, I will eat. The rule between the last two is direction: sonkeigo for what others do, kenjōgo for what you and your own side do.
Updated 24 October 2026
The three levels in one table
| Level | What it does | Example | Meaning |
|---|---|---|---|
| Plain form | No politeness marked; for friends and family | 明日行く。 | I'll go tomorrow. |
| Teineigo (丁寧語) | Polite to the listener: です・ます | 明日行きます。 | I will go tomorrow. |
| Sonkeigo (尊敬語) | Raises the person who acts | 社長は明日いらっしゃいます。 | The president will come tomorrow. |
| Kenjōgo (謙譲語) | Lowers yourself, the one who acts | 明日そちらに伺います。 | I will call on you tomorrow. |
Sonkeigo and kenjōgo are not steps on one ladder: they point in opposite directions, and a sentence about someone else and a sentence about yourself, at the same level of formality, use different verbs. Both are almost always combined with です・ます.
Japan's Agency for Cultural Affairs divides keigo more finely, into five kinds: it splits kenjōgo in two, separating the verbs that lower you towards a person (伺う, お届けする) from the courteous verbs that are simply formal (参る, 申す, いたす, おる), and it adds bikago (美化語), the お and ご that make words like お茶 and ご飯 sound refined. The three-level picture above is the one textbooks start from, and it is the one this page uses.
One question settles almost every keigo choice: whose action is this, and which side is that person on? If the person acting is someone you respect, and not on your side, the verb is raised (sonkeigo). If the person acting is you, or someone on your side, the verb is lowered (kenjōgo). Teineigo sits on top of both and is about the person you are speaking to, whoever the sentence is about.
Teineigo: です, ます and でございます
Teineigo is the polite layer every learner meets first. Verbs take ます on their stem (行く → 行きます, 食べる → 食べます), and nouns and adjectives take です (学生です, 高いです). It is respect for the listener, not for anyone in the sentence: 犬が寝ています, "the dog is asleep", is perfectly good teineigo, though nobody is honouring the dog. That is why it works with strangers, shop staff, colleagues and teachers alike, and why it is the safe default when you do not know how formal to be.
Because teineigo is about the listener and sonkeigo is about the person acting, the two layers are independent. Two students talking about their teacher say 先生がいらっしゃったよ, "the teacher's here": an honorific verb for the teacher, but a plain ending, because they are friends. Said to the teacher's colleague, the same news becomes 先生がいらっしゃいました, with both layers on.
Above です sits でございます, the most formal teineigo, used by staff to customers, in announcements and in formal speeches. It raises nobody and lowers nobody; it only makes the sentence more courteous. Polite word choice goes with it: あちら for あそこ ("over there"), こちら for ここ, 少々 for ちょっと, and nouns with the refining prefix of bikago, お or ご.
。
The toilets are over there. (a shop assistant to a customer)
Select a word to see why it is there.
ございますgozaimasuPoliteness“(very polite) is”
- Why this word
- Polite form of ござる, the most formal "to be"
- Teineigo at its top level. でございます is a more formal です: it raises no one and lowers no one, it is simply courteous to the listener, which is why shop and hotel staff use it with customers. Said to a friend, it would sound like a parody of a department store.
- Dictionary
- ござる · verb — to be (very polite; used as ございます)
- Alternatives
- です (ordinary polite: お手洗いはあちらです)
In this sentence
- ございます · Politeness:
- Teineigo at its top level. でございます is a more formal です: it raises no one and lowers no one, it is simply courteous to the listener, which is why shop and hotel staff use it with customers. Said to a friend, it would sound like a parody of a department store.
- お手洗い · Topic:
- The topic: what the customer asked about. お手洗い, literally "hand-washing", is the polite word for the toilet, and its お is bikago, the prefix that makes a word sound refined without raising anyone. In this sense it is rarely said without the お.
- 毎朝コーヒーを飲みます。I drink coffee every morning. (teineigo: polite to the listener)
- 少々お待ちください。Please wait a moment. (少々 is the formal ちょっと)
- 本日は晴れでございます。Today it is fine. (でございます, as in a formal announcement)
The special verbs
The most common verbs have their own honorific and humble words. These are the ones to learn first, because they are the ones you will hear every day: in shops, on the phone, from station staff and from anyone speaking to a customer.
| Plain verb | Meaning | Sonkeigo (others) | Kenjōgo (yourself) |
|---|---|---|---|
| いる | to be (people) | いらっしゃる | おる |
| 行く | to go | いらっしゃる | 参る・伺う |
| 来る | to come | いらっしゃる・お見えになる | 参る |
| 言う | to say | おっしゃる | 申す・申し上げる |
| 見る | to see | ご覧になる | 拝見する |
| 食べる・飲む | to eat, to drink | 召し上がる | いただく |
| する | to do | なさる | いたす |
| 知っている | to know | ご存じだ | 存じている |
Two things about the table. First, いらっしゃる stands for three plain verbs at once, いる, 行く and 来る, so context tells you whether 先生はいらっしゃいますか asks "is the teacher in?" or "is the teacher coming?". Second, five of these verbs bend irregularly before ます: いらっしゃる, おっしゃる, なさる, くださる and ござる take い instead of り, so the polite forms are いらっしゃいます, おっしゃいます and なさいます, never いらっしゃります.
。
What did the teacher say?
Select a word to see why it is there.
おっしゃいましたosshaimashitaVerb“said”
- Why this word
- Polite past of おっしゃる, the sonkeigo verb for 言う
- おっしゃる replaces 言う when the person speaking deserves respect, here the teacher, so it raises the teacher. The ました on the end is the separate teineigo layer, politeness towards whoever you are asking. Note the stem: おっしゃいました, not おっしゃりました. For your own words the verb would be the humble 申しました.
- Dictionary
- おっしゃる · verb — to say (sonkeigo of 言う)
- Alternatives
- 言いました (polite, but shows the teacher no special respect); 申しました (kenjōgo: for what you yourself said)
In this sentence
- おっしゃいました · Verb:
- おっしゃる replaces 言う when the person speaking deserves respect, here the teacher, so it raises the teacher. The ました on the end is the separate teineigo layer, politeness towards whoever you are asking. Note the stem: おっしゃいました, not おっしゃりました. For your own words the verb would be the humble 申しました.
- 先生はもうお帰りになりました。The teacher has already gone home. (Sonkeigo: the teacher's action.)
- 資料を拝見しました。I have looked at the documents. (Kenjōgo: your own action.)
- コーヒーを召し上がりますか。Would you like some coffee? (Sonkeigo: the listener will drink.)
- 駅までご案内します。I will take you to the station. (Kenjōgo: you are the one guiding.)
Verbs without a special word: お〜になる and お〜する
Most verbs have no honorific or humble word of their own. They take a pattern instead, built on the masu-stem (the form before ます: 待ち, 持ち, 帰り). Sonkeigo: お + stem + になる, so お待ちになる, "will wait", for someone you respect. Kenjōgo: お + stem + する, so お持ちする, "I will carry it", for yourself. Sino-Japanese verbs made with する take ご instead of お: ご案内する, "I will show you the way"; ご利用になる, "you use".
The humble pattern only works when your action is done for someone, or reaches them. You can お持ちする someone's bags or お送りする them a file, but you cannot use it for an action that touches nobody: "I will walk" stays 歩きます. And the two patterns must not swap: お〜になる about yourself raises yourself, and お〜する about a customer asks the customer to humble themselves.
。
I'll carry your bags for you. (staff to a guest)
Select a word to see why it is there.
お持ちしますomochi shimasuVerb“will carry (for you)”
- Why this word
- Kenjōgo pattern お + stem + する, from 持つ
- お + the masu-stem 持ち + します. It lowers the speaker, the one doing the carrying, towards the guest the carrying is for. The non-past makes it an offer of what the speaker is about to do.
- Dictionary
- 持つ · verb — to hold; to carry
- Alternatives
- 持ちます (polite, with no humility); お持ちしましょうか (the offer as a question: shall I carry them?)
In this sentence
- お持ちします · Verb:
- お + the masu-stem 持ち + します. It lowers the speaker, the one doing the carrying, towards the guest the carrying is for. The non-past makes it an offer of what the speaker is about to do.
- お荷物 · Object:
- The guest's luggage. The お here is respect for the owner of the bags, which is why the sentence needs no word for "your". The speaker's own luggage would be plain 荷物.
There is a lighter sonkeigo too: the passive form used as an honorific. 書かれる, 来られる and 帰られる can mean "writes", "comes" and "goes home" said of someone you respect: 部長は何時に帰られますか, "what time is the manager going home?". It is common in business and in the news, and less deferential than お〜になる. Never put it on a verb that is already honorific: おっしゃる is enough, and おっしゃられる is a double honorific.
- 社長がお呼びになっています。The president is asking for you. (お〜になる: the president's action)
- 明日、資料をお送りします。I will send you the documents tomorrow. (お〜する: your action, for the listener)
- こちらの部屋をご利用ください。Please use this room. (ご + noun + ください: a respectful request)
召し上がる or いただく: whose action is it?
The clearest way to see the two directions is the same scene twice. You are at someone's home and there is cake. Both sentences below are about eating that cake, both end in ます, and both are equally polite. What differs is who eats, and the verb alone tells you.
。
Would you like some cake? (the listener is the one who will eat)
Select a word to see why it is there.
召し上がりますmeshiagarimasuVerb“will (you) eat”
- Why this word
- Polite non-past of 召し上がる, the sonkeigo verb for 食べる and 飲む
- The eater is the listener, so the verb raises them: 召し上がる replaces 食べる when the person eating deserves respect. No word for "you" appears anywhere; the verb shows whose action it is, because nobody uses 召し上がる for their own eating.
- Dictionary
- 召し上がる · verb — to eat; to drink (sonkeigo)
- Alternatives
- 食べますか (polite, but with no special respect); 召し上がってください (an invitation: please have some)
In this sentence
- 召し上がります · Verb:
- The eater is the listener, so the verb raises them: 召し上がる replaces 食べる when the person eating deserves respect. No word for "you" appears anywhere; the verb shows whose action it is, because nobody uses 召し上がる for their own eating.
。
I'll have some cake. (the speaker is the one who will eat)
Select a word to see why it is there.
いただきますitadakimasuVerb“will have (I)”
- Why this word
- Polite non-past of いただく, the kenjōgo verb for 食べる, 飲む and もらう
- Here the eater is the speaker, so the verb lowers the speaker: いただく is the humble verb for eating and drinking, and for receiving. On its own before a meal it is the set phrase いただきます; with an object, as here, it simply means "I will have the cake". Put 召し上がります in its place and you would be raising your own eating, which no native speaker does.
- Dictionary
- いただく · verb — to eat; to drink; to receive (kenjōgo)
- Alternatives
- 食べます (polite, with no humility); いただきました (past: I had some (often said as thanks))
In this sentence
- いただきます · Verb:
- Here the eater is the speaker, so the verb lowers the speaker: いただく is the humble verb for eating and drinking, and for receiving. On its own before a meal it is the set phrase いただきます; with an object, as here, it simply means "I will have the cake". Put 召し上がります in its place and you would be raising your own eating, which no native speaker does.
The pair works because Japanese drops pronouns whenever it can. In English the difference is carried by "you" and "I"; in Japanese neither word is there, and the verb carries it instead. The same split runs through the whole verb table: いらっしゃる for the guest who is coming and 参る for you; おっしゃる for what the client said and 申す for what you said; ご覧になる for the client looking at your proposal and 拝見する for you looking at theirs.
- 部長は明日大阪にいらっしゃいます。The manager is going to Osaka tomorrow. (said by a colleague, inside the company)
- 私は明日大阪に参ります。I am going to Osaka tomorrow. (said of yourself, formally)
- こちらの写真をご覧ください。Please look at this photo. (the listener's looking)
Inside and outside: whose side is the person on?
Keigo follows groups, not only rank. When you speak to someone outside your group, people inside it, your boss included, count as your own side, and their actions take humble language. Inside the company you say 部長はいらっしゃいますか, is the manager in? To a customer on the phone, the same manager becomes 田中は席を外しております: Tanaka is away from his desk, with no title and a humble verb.
The rule covers names as well as verbs. To an outsider, your own colleague or boss loses the title (部長, 課長) and even さん, and is named by surname alone, or as 部長の田中, "our manager, Tanaka". Families work the same way: you speak of your own mother as 母 and someone else's as お母さん. Learners who have been told to respect superiors find this the hardest part of keigo, because it means saying something that sounds rude about your boss in order to be polite to the customer.
。
Tanaka is away from his desk at the moment. (to a caller from outside the company)
Select a word to see why it is there.
おりますorimasuHumble form“is (humble)”
- Why this word
- Polite form of おる, the kenjōgo counterpart of いる
- The uchi-soto rule in one word. 〜ております is the humble form of 〜ています, used here about Tanaka, the speaker's own boss, because the caller is outside the company and Tanaka counts as the speaker's side. Between colleagues inside the company, the same fact would be 田中部長は席を外していらっしゃいます.
- Dictionary
- おる · verb — to be (kenjōgo of いる; also a formal auxiliary)
- Alternatives
- います (polite, with no humility); いらっしゃいます (sonkeigo: about a superior, said inside the company)
In this sentence
- おります · Humble form:
- The uchi-soto rule in one word. 〜ております is the humble form of 〜ています, used here about Tanaka, the speaker's own boss, because the caller is outside the company and Tanaka counts as the speaker's side. Between colleagues inside the company, the same fact would be 田中部長は席を外していらっしゃいます.
- 田中 · Topic:
- The speaker's own manager, named to an outsider: surname only, with no さん and no title such as 部長. Inside the company the same person is 田中部長 or 田中さん.
- 田中部長はいらっしゃいますか。Is Manager Tanaka in? (A colleague asking, inside the company.)
- 申し訳ございません。田中は外出しております。I am sorry, Tanaka is out of the office. (To a customer: your manager is on your side.)
- 母がよろしくと申しておりました。My mother asked me to give you her regards. (Your own mother: 母 and humble 申す.)
Common mistakes
Not受付で伺ってください。
But受付でお尋ねください。
伺う is kenjōgo, so using it for the customer's action asks the customer to humble themselves. The customer's asking takes the respectful お尋ねください (please ask at reception).
Notおっしゃられる
Butおっしゃる
おっしゃる is already honorific; adding the honorific passive られる stacks a second layer on it. The same goes for ご覧になられる: ご覧になる is enough.
Not弊社の山田部長がいらっしゃいます。
But弊社の山田が参ります。
To an outsider, your own company is your side. Your manager loses the title and takes the humble verb: our Yamada will come.
Not私がいらっしゃいます。
But私が参ります。
Sonkeigo raises the person who acts. Used for yourself it raises yourself, which sounds arrogant or comic. Your own coming is 参ります.
Not拝見させていただきます。
But拝見します。
拝見する is already humble, and させていただく piles humility on top. You hear it constantly, but careful writers cut it: 拝見します says it.
Notどうぞ、いただいてください。
Butどうぞ、召し上がってください。
いただく is the humble verb for your own eating. Offered to a guest, it asks them to lower themselves as they eat. The guest's eating is 召し上がる.
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Check yourself
1 / 10
A guest has just sat down at your table. Invite them to start eating.
どうぞ、__ください。
Answer
いただいて: いただく is humble: it is the verb for your own eating. Offered to the guest, it asks them to lower themselves.
召し上がって ✓: The guest is the one eating, so the verb raises them: 召し上がる, in the te-form before ください.
食べて: 食べてください is polite, but it treats the guest's eating like anyone's. A guest gets the respectful verb.
2 / 10
A notice for customers: "If anything is unclear, please ask at reception."
ご不明な点は受付で__ください。
Answer
伺って: 伺う is the humble verb for asking or visiting. Used for the customer's action, it tells them to humble themselves before the staff.
聞いて: Polite with ください, but plain 聞く gives the customer no special respect, and a notice for customers uses the respectful form.
お尋ねして: お + stem + する is the humble pattern, for your own actions. Before ください it asks the customer to act humbly: the same error in pattern form.
お尋ね ✓: お + stem + ください is the respectful request: it raises the customer, who is the one asking.
3 / 10
You are telling a colleague: "The manager said the meeting is tomorrow."
部長が、会議は明日だと__ました。
Answer
おっしゃられ: This adds the honorific passive られる to a verb that is already honorific. It is a double honorific: common in speech, and still an error.
おっしゃい ✓: おっしゃる is the respectful verb for 言う, and before ます its stem is おっしゃい: おっしゃいました.
申し: 申す is kenjōgo: it would lower the manager, as if he were you or on your side in front of an outsider.
4 / 10
On the phone to a client, say that your manager, Yamamoto, will visit them tomorrow.
Answer
山本部長が明日そちらにいらっしゃいます。: This raises your own manager in front of the client, with a title and an honorific verb, as if he outranked them.
山本さんが明日そちらに参ります。: The verb is humble, but さん is an honorific. Your own colleague, named to an outsider, takes no さん.
山本部長が明日そちらに伺います。: The verb is right, but the title 部長 is itself a mark of respect. To an outsider you drop it: 山本, or 部長の山本.
山本が明日そちらに伺います。 ✓: To an outsider your manager is on your side: surname only, and the humble 伺う, which lowers your side towards the client being visited.
5 / 10
A client asks who will come to tomorrow's meeting. Answer: "I will come."
明日は私が__。
Answer
いらっしゃいます: いらっしゃる raises the person who comes. About yourself it raises yourself, which sounds arrogant or comic.
お見えになります: お見えになる is another respectful verb for coming, kept for visitors you honour. It cannot describe your own arrival.
参ります ✓: 参る is the humble verb for coming and going, the one you use for yourself.
6 / 10
Reply to a client's email: "I have looked at the photos you sent."
お送りいただいた写真を__。
Answer
ご覧になりました: ご覧になる is the respectful verb for 見る, for what the client sees. About yourself it raises your own looking.
拝見しました ✓: 拝見する is the humble verb for 見る. It already lowers you; nothing more is needed.
拝見させていただきました: This wraps a humble verb in させていただく, which is humble again. You hear it all the time, but it is doubled kenjōgo, and 拝見しました says the same thing.
7 / 10
Your host says 冷めないうちにどうぞ, "have it before it gets cold". Say that you will have some.
では、__。
Answer
召し上がります: This raises your own eating. 召し上がる belongs to the host's eating or another guest's, never yours.
いただきます ✓: You are the one eating, so the humble verb: いただきます.
食べられます: This is heard as the potential, "I am able to eat it", not as "I will have some".
8 / 10
Make this plain sentence polite (teineigo), for a stranger: "I walk to the station."
駅まで歩く。
Answer
駅まで歩きます。 / 駅まで歩きます / えきまであるきます。 / えきまであるきます
Teineigo changes only the ending: the verb takes ます on its masu-stem, 歩く → 歩きます. Nobody is raised or lowered, because teineigo is respect for the listener.
9 / 10
Turn 待ちます into the respectful pattern お〜になる, for a client who will wait.
待ちます
Answer
お待ちになります / おまちになります
Take the masu-stem 待ち, put お before it and になります after: お待ちになります raises the person waiting. For your own waiting, the humble pattern gives お待ちします.
10 / 10
Build the sentence an employee says to a colleague about the company president.
“The president is in the meeting room.”
Answer
社長は会議室にいらっしゃいます
The verb comes last. Between colleagues the president is a superior, so いる becomes いらっしゃる. To a visitor from outside, the same fact would take the humble おります and no title before his name.
Keigo in Epsylo
Japanese is one of the languages Epsylo has a hand-written profile for, and keigo is what its politeness dial is for. The same sentence can be rewritten from rough plain speech through the です・ます register up to keigo, and the breakdown marks each honorific and humble verb and says whose action it raises or lowers. Polite endings and humble auxiliaries such as ます, でございます and おります take the politeness colour, while an honorific or humble verb keeps the verb colour and its card names the level.
Questions
- What are the levels of keigo?
- Three in most textbooks: teineigo (丁寧語), the polite です・ます forms; sonkeigo (尊敬語), which raises the actions of others; and kenjōgo (謙譲語), which lowers your own. Japan's Agency for Cultural Affairs divides them into five, splitting kenjōgo in two and adding bikago, the refined お and ご before nouns.
- Is です・ます the same as keigo?
- It is the first level of keigo, teineigo, and it is the default with people you do not know well. Sonkeigo and kenjōgo go further, replacing or reshaping the verb itself, and are used with customers, superiors and in formal settings.
- What is the difference between sonkeigo and kenjōgo?
- The direction. Sonkeigo raises the person who acts, so it is used for what others do: 先生がおっしゃいました, the teacher said. Kenjōgo lowers the speaker, so it is used for what you do: 私が申しました, I said.
- Should I use keigo about my own boss?
- Inside the company, yes: your boss's actions take sonkeigo (部長はいらっしゃいますか). Speaking to a customer or anyone from outside, no: your boss counts as your side, so you drop the title and use humble verbs (田中は外出しております).
- Is させていただく correct?
- It is correct when you do something with the other person's permission and to your benefit: 休ませていただきます, "I will take the day off (with your leave)". It is overused, though, and stacked on a verb that is already humble, as in 拝見させていただく, it doubles the humility. 拝見します is enough.
- Do Japanese people use keigo with friends?
- No. Among friends and family the plain form is normal, and keigo would sound cold or sarcastic. Keigo marks distance as much as respect.
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